Nuestro Equipo

Allon Sasson

Innovation Facilitator

During a 20 years career in the office of the Prime Minister of Israel, Allon led cross-functional large scale teams of engineers, data scientists and intelligence analysts.

Allon is helping managers and startup companies identify opportunities and threats, define their strategy and plans accordingly and achieve their goals.

He loves life on the edge, where each day looks different from the day before, and uncertainty dominates.

His passion is using his experience to train and mentor young entrepreneurs, focusing on projects with educational value. Allon takes part in few initiatives aiming at transforming formal and informal education to better suit current and future challenges.

Amnon Levav

Fundador, Gerente y Facilitador de Innovación

Amnon Levav es el cofundador y Director General de SIT. El ha dirigido cientos de proyectos y talleres de innovación con varias compañías alrededor del mundo y es un distinguido conferencista en la materia. Siendo el cofundador y co-desarrollador del método, Amnon es un experto en las aplicaciones de SIT - Solución de Problemas, MarCom, Desarrollo de Nuevos Productos y Estrategias – siempre diseñando y encargándose de poner en práctica programas de Innovación Organizacional que transforman a las compañías internamente.

Amnon facilita sesiones en inglés, español, portugués y hebreo. El dirige la experiencia profesional de SIT en Innovación Social y en el área de Futuros – que se centra en la creación de nuevos modelos de negocios basados en la Propiedad Intelectual de SIT. Amnon, previamente fue Jefe de Redacción en la revista mensual "Status – de Pensamiento Administrativo", después de haber estudiado seis años en la Universidad Hebrea de Jerusalén: matemáticas, filosofía, psicología cognitiva y lingüística. Antes de ello, el acumuló experiencias laborales útiles como mecánico, albañil, camarero y entre sus favoritas trabajó como asistente social con delincuentes juveniles, donde cree que ha aprendido más que cualquier otra capacitación profesional podría haberle enseñado sobre tutoría y como motivar hacia un alto potencial dentro de condiciones rigurosas.

Andrea Tellez

Mantenimiento de la Oficina de SIT Colombia

Andrea joined the Colombia team in October 2011. Since then she has carried out different tasks including the maintenance in the office and the transportation of documents. Andrea has been developing her skills in various areas related to logistics and support.

She is a joyful person, always eager to learn and ready to help whenever she is needed. In the near future, Andrea will begin her training in computer skills, thus becoming a great support for the team in a variety of tasks. Andrea will also take over the preparation of materials for our workshops and projects, and the coordination of hotels and ground transportation.
Mother of two children, Jurani and Nicolás, Andrea bestows her supportive and warm personality in her home and in the office.

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Arthur Vorobeichik

Director de Operaciones

Arthur is operations manager at SIT. Working with the company management team, he shares responsibility for helping to formulate, developing and implement the company's strategic policies, specifically within the areas of IT, acquisitions and special projects. Arthur manages the logistics and coordination team and the company's technical interfaces across the various operational areas.
He plays a significant role in long-term planning including initiatives geared toward ensuring operational excellence.
Arthur has a first degree in computer studies and is qualified by both Microsoft and CISCO in network management and information security. In his previous post, he was in charge of finance, logistics, acquisitions and computerization in a public company.

Avivit Rosinger

Facilitadora de Innovación

Avivit is a freelance facilitator with profound experience leading innovation projects in Strategy, New Product Development and Marcom. Her forte is leading senior management through complex, long-term strategic initiatives.

During her tenure as Head of Training, Avivit was instrumental in developing many innovations in our in-house facilitator training programs and pioneered the integration of industrial design into SIT's innovation projects.

Before joining SIT, Avivit was founder and CEO of a design house specializing in internet and multi-media. She holds a BA in Film Studies and Philosophy from Tel-Aviv University and has extensive experience in television and cinema. Besides work, she studies Anthroposophy and biographic consultancy, loves cooking, art and, of course, her three children.

Grant Harris

Facilitador de Innovación

After leaving Cambridge University, Grant embarked upon a career in Advertising as a planner with Lowe and WCRS, and decided to follow his passion for ideas, people and creative problem solving by joining the SIT team.
Naturally he handled many of the marketing communication projects, and was privileged to work with many agency teams and marketers in the rapidly emerging markets of Eastern Europe, India and Kazakhstan.
Marketing communications and branding often play a crucial role in innovation projects, so Grant’s expertise is well sought after. He has worked on innovation projects with great organizations such as Bayer, Heinz, BP, Kraft, Grupo Bolivar and Unilever – on such diverse challenges as asset utilization, new product development, manufacturing productivity, brand strategy and business process innovation.
When he isn't at work or playing his Taylor guitar, Grant can be found with his travelling band of dancers, artists and musicians – otherwise known as the Harris family.
Grant has an MA Cantab in Oriental Studies from Cambridge University and is not planning on doing an MBA anytime soon.

Guzu Shalev

Facilitador de Innovación

With 23 years working with the SIT methodology, Guzu is one of SIT's most senior and experienced facilitators.
Specializing in New Product Development, Problem Solving, MarCom and Strategy, Guzu has an impressive track record leading projects in the commercial field. He also works with government agencies, the military and non-profit organizations around the world. His clients include BP, Kraft, IAI (Israel Aerospace Industries), Ethicon Endo-Surgery – a Johnson & Johnson company, Comverse, Alcan, and many more.

In addition to his work with SIT, Guzu is a management consultant, experienced in coaching and team building, and in enhancing the quality of service processes in organizations.

Formerly, Guzu was on the consulting team of the Schwartz Program for Management Development at the Hebrew University in Jerusalem, and the former training director of The Yoseftal Institute.

Hila Pelles

Directora de Finanzas y Facilitadora de Innovación

As CFO at SIT, Hila is responsible for developing and maintaining the company's financial and operations management, including Business Intelligence and Pricing Models. She also acts as mentor to novice Facilitators, guiding them through their period of orientation and integration at SIT.

Hila specializes in Facilitating Hi-Tech and complex technologies. As a Senior Facilitator and Trainer in SIT's innovation method, she has personally led broad strategy development projects - with a focus on Productivity and Efficiency - for many well-known companies such as Johnson & Johnson, SanDisk, BMC. She spearheaded tactical New Product Development and Problem Solving projects with Emerson Electric, SAP, Checkpoint, Camtek, and Infineon.

Formerly CTO of Israel, Hila's expertise in software development and computer-based in education is considerable. She holds a B.Sc. in Mathematics Magna Cum Laude from Tel Aviv University. To round off her busy schedule, Hila also sings alto at her local choir.

Idit Biton

Facilitadora de Innovación

Idit is a Senior Partner at SIT and serves as Chief Marketing and Business Development Officer. Joining SIT in its early years, she has been strongly involved in the company's growth, management and development into a global innovation company. She combines a passion for innovation with a deep understanding of the challenges facing organizations wanting to adapt their innovation culture.

A talented and skillful facilitator able to lead clients to breakthrough results, Idit has worked on hundreds of innovation projects with leading multinational clients such as Bayer, Coca Cola, SAP, Johnson & Johnson, Kodak, and Nestle, as well as in leading global advertising agencies (McCann-Erickson, BBDO, and others). Previously Managing Director of SIT Israel, she was responsible for developing various specialties such as SIT Ventures, conflict resolution, and market research.

Idit teaches innovation at Bar-Ilan University School of Communication, and is a guest lecturer and keynote speaker at Wharton, INSEAD and international innovation conferences.
Idit has a Bachelors degree in Communications and Political Science, completed her Masters Studies in Mass Communications, and received a diploma in Journalism and Media. Idit's creativity also finds expression in the beautifully imaginative arts & crafts she produces in her home studio.

Jaime Samhan Guzmán

Facilitador de Innovación

Jaime's main focus as a part of Colombia's SIT team (freelance) is to accompany SIT's clients in the project implementation phase, whilst continuing to further develop his facilitating skills.

Jaime has a BS in Mechanical Engineering , and a specialization in Technology Management , and education in project management according to PMI. He is an integral auditor in different management systems ; quality, environment, safety, occupational health, risk management, and information security.

Through his professional career he has developed expertise as Project Manager for technology transfer processes, the implementation of industrial manufacturing processes for new products, and processes improvement. As part of his role in R&D, he promoted and was responsible for intellectual property protection. For many years, he was Chief R&D Engineer at a major Colombian company.

Jaime's passion for continuous learning is evident in a variety of fields and technologies: finance, organizational management, weapons systems, optronics, nanomaterials, biotechnology, and particularly in languages. He has studied ten languages emphasizing in Spanish, English, French, Hebrew, and Arabic. Currently, he is studying Portuguese.

Jaime is fascinated with innovation issues, nature, photography, and he owns a personal library that contains some unique books, among them 50 dictionaries.

Jen Haklai

Facilitadora de Innovación

Jen joined the SIT4 team as a facilitator. Jen has extensive experience in writing and editing in the areas of academic research, documentary radio shows, study programs, travel guides and advertising. Formerly she was the editor of Metropolis, an urban magazine which dedicates each of its issues to a specific city in the world, examining its urban development, environment, history and culture.

Jen completed her MA in Sociology as part of the Interdisciplinary Program for outstanding graduates of Tel Aviv University. Alongside her studies on changes in civic society, socio-economic processes and urban renewal, Jen has been engaged in social initiatives and volunteer work with a human rights organization. Via an assortment of tours, seminars, festivals and work, she has travelled extensively around the globe and hopes to continue doing so in the future.

Karen Shemer

Facilitadora de Innovación

Karen is a senior innovation facilitator at SIT, with considerable expertise in designing, building and leading innovation programs and projects for organizations. She specializes in New Product Development, Creative Problem Solving (from end-to-end and concept to launch), and Marketing Communications. With  14 years of experience at SIT,  she has worked with companies of various sectors and sizes, such as Andersen Windows, Johnson & Johnson, Nestlé, Manfrotto, Bayer, the Council for Jewish Education in New York, AdvanSix, the municipalities of Kiryat Malachi and Petach Tikvah, the Israel Democracy Institute, among others.

For five years, Karen was the Director of Training at SIT. Throughout this time, she advanced the organization's capabilities in training both senior and novice employees in order to maximize their potential. She created, launched, and guided training for all the company’s facilitators and mentored them during all stages of their professional development.

Karen almost qualifies for the title of an ex-Bostonian. Prior to working at SIT, she graduated from Emerson College in Boston with a Master’s in Marketing Communication and shortly after joined a Boston start-up, where she managed the sales of a web-based lead-generation platform.

Liat Tavor

Inteligencia Comercial y Gestión de Relaciones con Clientes

Liat has a dual role at SIT - Business Intelligence and Client Relations Manager. She assists Operations by extracting and analyzing business data. This ties with her overseeing and improvement of the CRM system; she is also responsible for supporting users of the system. Prior to joining SIT, Liat managed alliances and marketing for several years as a CMO assistant and obtained a BA in Social Sciences from Tel Aviv University.

Mariela Ruiz Moreno

Directora de Operaciones de SIT Colombia

As COO, SIT Colombia, Mariela Ruiz Moreno is enterprising, focused on the fulfilment of goals and objectives, resourceful with a great spirit for investigation, sense of ownership and good interpersonal relationships.

Mariela is skilled at solving obstacles, loves life, the moon and most of all her family. Her work is mainly focused within the administrative and financial area in SIT Colombia SAS.

She loves going to the movies, either alone or with company. Mariela's idea of perfect relaxation at home is watching romantic and science fiction films. She is married to Luis Alberto. Lina, Angie and Zara are her beautiful daughters.

Mario A. Ramírez H.

Co-Director de SIT Colombia & Facilitador de Innovación

Mario es un experimentado profesional de la comunicación a quien lo motiva la idea de superar retos día tras día. Tiene espíritu emprendedor y amplia experiencia como consultor empresarial en Comunicación Estratégica,  Branding, Diseño, Creatividad e Innovación. Desde 2004, ha tenido la oportunidad de trabajar para compañías de los sectores público y privado, así como para organizaciones internacionales y sin ánimo de lucro.

Sus particulares habilidades y conocimiento le han permitido liderar equipos en procesos de planeación estratégica, resolución de problemas, búsqueda de acuerdos y puesta en marcha de iniciativas a través de la creatividad, la co-creación y la convergencia.

Actualmente esté totalmente entregado a su pasión más grande: explorar entre los intersticios de la curiosidad y la creatividad humana para ayudar a descifrarlas y para hacer de la innovación algo cada vez más accesible y útil para tantas personas como sea posible. En esta etapa le hemos dado la bienvenida al lado naranja de la fuerza y él se ha comprometido a seguir y proteger el sendero que conduce de Padawan de la innovación a SIT Lord. (Guiño, guiño, fans de Star Wars).


May Amiel

Facilitadora de Innovación

​May is Founder and Director of SIT4, SIT's Social Enterprise arm. As such, she works closely with Fourth Sector organizations – large and small – to help them innovate ways to deliver even greater benefit for social causes, while acting in a business-like profitable fashion.

​May's meteoric rise through the SIT organization began in 2006 when she joined the SIT team as International Coordinator, supporting projects conducted overseas and ensuring that all runs smoothly. In 2007, she already assumed the role of Business Development for the USA, SIT's largest market. After two years in that role, and until founding SIT4 in 2012, May led the development of all of SIT's business in Israel, the company's home market. Throughout her journey across the company, she has always drawn on her administrative skills, becoming the go-to person for seamlessly organizing SIT's largest scale activities.

​In parallel, May facilitates projects with some of SIT's most strategic clients, including HP, Amdocs, and Poalim Bank. Her close work with The Marker, one of Israel's most popular business publications, has contributed greatly to the development and awareness of the SIT brand.

​May holds a B.A. in Political Science from Tel Aviv University and is currently studying at Israel's Social Business School. Before joining SIT she worked at a leading Israeli marketing firm.

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Meira Moisescu

Gerente de Desarrollo de Negocios de Israel

​Meira is both the Business Development Manager for Israel and a facilitator on the SIT team. She has been with SIT for over 13 years and her work has covered a broad span of activity involving both knowledge and account management, design and facilitation.

In her work, Meira has been instrumental in enabling SIT to “walk it’s talk” and to fuse the best elements of design with SIT’s innovation approach. She also helped to create SIT’s first in-house mobile office exhibition aimed at sharing knowledge of display and design elements of our work by juxtaposing these more vividly into our working world.

She studied philosophy, humanities and science and has two kids and two dogs.

Michel Assayag

Facilitador de Innovación

Michel has filled a multitude of Senior management roles in large corporates like Scitex, Motorola, Digital, Intel, ECI etc… as well as a the management of a start-up company (TeraCross) where he built up his experience with the smaller size, higher risk management challenges.

Over 35 years of experience in Silicon, SW, System and IT projects, including multidisciplinary and Global teams management. Michel’s previous positions were Intel Israel and India Computing manager followed by the position of Head of ECI Telecom R&D, where he managed a 1,100 employees global organization with design centers in Israel, India, US and China. Michel's last position at Intel was manager of the Cognitive Computing Team, with focus on conversational speech understanding. He was a Coach with TIM (Technion Institute of Management) and consulted as a mentor to senior managers in Technology companies.

He is an active member of the Brooks-Keret start-ups panel and on the advisory board of several start-ups Michel is now Head of Scouting and Innovation facilitator at SIT - Systematic Inventive Thinking

Nurit Aniv-Bar

Directora de Desarrollo de Negocios para SIT Israel y SIT4

As SIT’s Director of Business Development for Israel & SIT4, Nurit utilizes her years of experience in the Israeli ecosystem to explore new target markets, engage with potential clients and startups in Israel, and cultivate strategic relationships.

After more than 25 years in the hi-tech industry and prior to joining SIT, Nurit worked as a strategic consultant for startups, helping them navigate the startup ecosystem. During this time, she worked on business development and assisted with networking for venture capital funds, forums, and investment groups. Nurit has worked for various multi-national companies listed on NASDAQ and has held senior level positions at Microsoft, Mellanox Technologies, NICE Systems, among others.

Nurit is an avid jazz fan. As a yearly tradition, Nurit and her family attend the International Jazz Festival in Eilat. Nurit enjoys cooking and crafts savory creations for weekly Friday night dinners, a large family get-together that cannot be missed. Nurit is an open-minded go-getter, who is curious, eager to learn, and excited to apply new ways of thinking to her work at SIT and beyond.

Nurit Cohen

Facilitadora de Innovación

Nurit is VP Strategic Business Developmentand and Senior Facilitator at SIT. She is in charge of SIT’s long term innovation initiatives and projects with Unilever, Nestle, Heinz, Makhteshim Agan Group and other market leading clients. Nurit has rich experience working with a variety of different clients across diverse nationalities, sectors, managerial levels and industries including food, financial services, agro-chemicals and media.

​Prior to her current role, Nurit has served as SIT’s European Innovation Manager based in Zurich and has led many major company-wide innovation projects in the area of New Product Development, Marcom and Organizational and Sales Processes with multinationals such as Johnson & Johnson, Kimberly Clark, Bayer, Pearson Publishing, and many others.

​Nurit has also contributed considerably to the development of innovative and entrepreneurial cultures in the banking and financial sectors, with which she is personally familiar from her work as an economic analyst at the Central Bank of Israel, prior to joining SIT. Along with her professional work, Nurit has also been engaged in ongoing academic activity. She researched creativity with Prof. Jacob Goldenberg, co-pioneer of the SIT approach, at the Hebrew University in Jerusalem, and trained students and teachers in the application of creative tools in many academic and business frameworks.

Nurit Shmilovitz-Vardi

Facilitadora de Innovación

As a senior facilitator, Nurit leverages her interpersonal skills, business savviness, and scientific background, together with her years of experience as a facilitator at SIT to most effectively engage and work with her clients to achieve their desired goals and business targets.

Nurit is accomplished in all of SIT’s applications, including New Product/Service/Process Development, Organizational Innovation, Digital Transformation, Strategy, Business Model Development, and MarCom. Nurit’s key clients include Bayer, 3M, Playtika, Rogers Corporation, BASF, as well as countless work with municipalities, NGOs, and healthcare organizations.

When not traveling the world facilitating projects, Nurit promotes SIT’s Online Academy, which she helped to establish. She continues to develop the flagship online courses to address the needs of different audiences across geographies and industries.

Nurit’s rich and varied background highlights her insatiable curiosity, flexibility, and passion for the new. Prior to joining SIT, she worked as a dentist for five years, in the pharma industry as an international product manager, in a private equity fund, and studied couples’ therapy. When not traveling for work, Nurit enjoys spending time with her husband and two children and caring for her rooftop full of plants.

Ofer El-Gad

Facilitador de Innovación

​Ofer has been a key team player in the execution and development of SIT's innovation programs over an immense variety of industries and technologies. Ofer's unique blend of expertise in Engineering, IT and Software - coupled with his strong communication skills - contributes considerably to the success of our programs.

​Ofer's experience covers the full panoply of client issues: problem solving, new product and service development, advertising, marcom, management, and strategic planning. His facilitation has led to the development of many successful solutions, products and patents. His clients include major industrial manufacturers and hi-tech companies, including: Comverse, Johnson & Johnson, Bayer, BASF, Kraft and Shell.

​Since qualifying in Industrial Engineering (MSc. and BSc., magnum cum laude from Tel Aviv University), Ofer has been a senior lecturer on the faculty of Industrial Engineering in Tel Aviv University. He is in demand as a lecturer in conflict management and on courses to improve the quality of college teaching.

​Ofer also acts as an external consultant to major companies in the field of information technology, developing software applications and solutions. He has worked with PricewaterhouseCoopers, Mirs, Tadiran, Israel Air Industries and Microsoft Israel, among others.

Or llan

Facilitador de Innovación

​Or Ilan is a lead facilitator and senior trainer in SIT and is a key member of  SIT's operations team in Latin America and Colombia and he is now into his third year working throughout Latin America from Bogota City. This experience has given him endless opportunity to indulge his admiration of different cultures and their creative spirit and a chance to travel and immerse himself in local folklores and values.

Or has worked extensively across a range of industries, helping them innovate and solve a variety of challenges and problems. He is engaged in training others in the SIT methodology and finds great personal reward in doing so.  Or is also an experienced public speaker, bringing his particular brand of humor and insight to audiences on many different topics.

For Or, his work is also a mission to help people to expand their consciousness, awareness and understanding of the world. He is a firm believer that people are on a sacred journey in life that integrates all of what they do. Life, work, love, etc., are all interconnected. Or believes that in order to have creative and innovative people in the work place you need to train people in being able to think freely about themselves and about life. Whilst not an easy task, people who accomplish this will be able to live a creative, happy and fulfilled life. This is one of the reasons why Or is passionate about teaching individuals, he sees a mission in helping people to be an enhanced version of themselves.

Before joining SIT, he was Vice President and Director of Development at Ladaat — an organizational consulting firm. He took a B.A. in Philosophy (Hebrew University of Jerusalem) and an M.A in Organizational Consulting (University of Bar Ilan) — graduating in both with honors. In his spare time, Or is a yoga and meditation disciple and teacher and he is helping some brave individuals to accelerate their spiritual evolution. He is a lover of music and a musician that explores exotic of those is a most mysterious and spirit lifting instrument. Take a look: "PANArt Hang"

Orly Seagull

Facilitadora de Innovación

Orly heads up SIT's communication and business sector development, working with well-known global multinationals such as Bayer, Johnson & Johnson, Allergan and Nestle – with a special emphasis on developing and maintaining a broad spectrum of client relationships across the organizations.

​Orly has facilitated a wide range of innovation and communication projects in the banking, beverage, mobile and industrial sectors, working with brands such as Beeline, Carlsberg, Coca Cola and Davivienda, and also undertaking innovation initiatives with leading international advertising networks like: McCann, Leo Burnett, Y&R, Publicis, GREY, Lowe and Saatchi & Saatchi.

​Prior to joining SIT, she was a senior strategic planner for BBDO and McCann and she lectures on Advertising Creativity at several leading universities including the Hebrew University in Jerusalem. She is an aspiring novelist, with fluent English, Portuguese, Spanish and Hebrew. She holds an M.Sc in Organizational Psychology from LSE, London.

Ricardo Pupkin C.

Director General de SIT Chile

Ricardo es Director Ejecutivo de SIT en Chile. Le apasiona ayudar, como facilitador y consultor, en la transformación y el desarrollo de organizaciones y compañías a través de la innovación.

En sus mas de 20 años de experiencia, ha desarrollado posiciones ejecutivas en ABB, multinacional líder en tecnologías de automatización, y en BCI, una de las instituciones financieras principales de Chile. Es fundador de Implementa Group, una agencia de estudios y servicios de apoyo a la implementación de proyectos de desarrollo e innovación.

Estudió Ingeniería Civil Industrial en la Universidad de Chile y realizó su postgrado como Magister en Gestión de Innovación en la Universidad Adolfo Ibañez.

En su infancia vivió en Australia, actualmente vive en Chile y por motivos familiares visita frecuentemente Argentina. Durante sus estudios en la universidad fue Voluntario del Cuerpo de Bomberos, lo que le aportó una experiencia única de trabajo en equipo, manejo de crisis y creatividad.

Es miembro del comité ejecutivo de una reconocida ONG de ayuda social, es padre de 3 hijas y hace todo lo posible por ser constante en la practica de su deporte, la natación.

Rotem Lipziger

Graphic Designer

Rotem is on SIT's in-house graphic design team -  working both on branding client projects and preparing materials for facilitation and marketing. Rotem designs in various media, including presentations, print materials, websites, and digital tools both off and online. Rotem has a Bachelor of Visual Communications Design (B.Des) from Holon Institute of Technology with specialization in Branding design, Marketing, and Advertising.

Rotem has mainly held positions in branding and advertising with several local Tel Aviv Advertising Agencies.


Roy Bendor Cohen

Facilitador de Innovación

Roy Bendor Cohen is a Senior Innovation Facilitator at SIT. After completing his thesis on “The Mental Processes That Underlie Creative Thinking” in the MA Interdisciplinary Program for outstanding students in Cognitive Psychology (Tel Aviv University), he joined the SIT team in order to apply his conclusions outside the lab.

Roy specializes in all of SIT’s applications: Problem Solving, New Product / Service / Process / Business Model Development, and Strategy. Among his clients are AHAVA, Bayer, Behr Paints, Biosense Webster, Graña y Montero, HP Indigo, Ingersoll Rand, Bank Leumi, Medinol, Mondelez, Nike and Playtika. Roy has also lectured, led innovation workshops and taken part in strategic projects with governmental entities and universities in Latin America such as Pacific Alliance, Promperú, Colciencias, and UTEC.

In addition to his work with SIT, Roy founded his own business called ‘Q’, whose aim is to help organizations solve complex problems related to human behavior by taking an interdisciplinary approach to behavioral sciences.

​Roy is no novice to the educational world; he lectured at The Dov Lautman Unit for Science Oriented Youth, worked as a Spanish teacher for three years, volunteered in the ‘Escuelita’, where he assisted with translations for Latin immigrants,  served as an instructor in the ‘Computer Science Olympics’ and tutored schoolchildren with special needs.

​Roy’s penchant for traveling is reflected in the fact that he has been a resident of three countries and traveled in more than thirty. He lived in Madrid for five years, traveled in Latin America for six months, and trekked New Zealand’s outback with his lovely wife for five weeks. He is a huge fan of Improv theater, admires flamenco and classic guitar, meditates occasionally, enjoys reading books and talking about philosophy. Roy is fluent in three languages and can get around in two others – a linguistic trait that he inherited from his mother.

Shelly Barazani

Directora de Finanzas y de Transacciones Contables

Shelly is in charge of maintaining financial and accounting transactions at SIT, and she describes her work on the SIT team as extremely refreshing – it's the first time in her professional career that she has branched out to the non-financial sector. Following the completion of her professional qualifications in financial and accounting management, her financial career to date has been exclusively with investment houses and accounting consultancies.

Shelly likes to go to theatre, works out fairly regularly and is always on the lookout for a new craft or hobby to take up or try her hand at. She is also a busy Mom to four kids – all boys.

Tal Har-Lev Eidelman

Facilitadora de Innovación

As an innovation strategist, Tal sees no obvious limits on where innovation can be applied. Tal is key account manager & a senior facilitator for a variety of corporate clients and NGOs, among them HP, Bayer, Bank Leumi, and various municipalities. Since joining SIT, she has designed and helped implement go-to-market-now development projects as well as long term innovation programs. She mentors, guides, and strategizes with her clients, her dedication beginning from the early planning phases, continuing full blast through execution, and staying on as part of the advisory board after implementation.

​She is a faculty member at Sapir College in Israel, and guest lectures at NYU and Harvard University.

​Prior to her role at SIT, she was a prosecutor for the Tel Aviv District Attorney’s Office and has represented Israel at national level competitions in both judo and shooting.

Tamar Chelouche

Facilitadora de Innovación

​Tamar is an Innovation Facilitator at SIT and the previous VP of Global Innovation for SIT China. She helps companies gain value through innovation and deliver ongoing support to clients from the process of identifying needs through to designing and embedding novel innovation solutions. Tamar has partnered with global market leaders such as Bayer, Campbell’s, Coca-Cola, Pearson and Mars, and her primary focus is to help embed a culture and practice of innovation across a broad range of organizations from multi-nationals to medium-sized companies and SME's.

Tamar leads and facilitates innovation projects with major clients globally. She is an expert in New Product Development, Marketing, Marketing Communications, Advertising and Organizational Innovation processes. Her motivation is to inspire individuals to reach new and inventive perspectives and to improve their performance. She holds a B.A. in Sociology and Management from Tel Aviv University and an M.A. in European Communications Studies from the University of Amsterdam. Prior to joining the SIT Team, Tamar held senior posts with several major communication agencies.

Yael Shor

Asistente Ejecutiva y Gerente Administrativa de SIT

​Yael is the first smiling face you'll see when you walk into SIT. Located at the strategic heart of the office – between the coffee and fax machines – she is the mastermind of SIT's administration as well as its informal "Quality of Life" director. It's in the reception area, that many of SIT’s momentous team and family events are celebrated – births, marriages and holidays and where team members are boisterously welcomed back from faraway places and adventures.

​With a rare combination of Swiss precision and Israeli determination, Yael works tirelessly to ensure our international operation runs smoothly and that our clients receive the right response at the right time.

​Prior to joining SIT, Yael was a Quality of Life team member at Intel and production assistant with a local film company. She's a proud mother of two young girls and is married to a rock drummer who moonlights during the day in a hi-tech company.

Yoav Mimran

Facilitador de Innovación

Yoav has been a lead facilitator and senior trainer with SIT from the start. He has made a considerable contribution to the development of our global initiatives, leading innovation projects for industry leaders including: Johnson & Johnson, Shell, Bayer and Nestle.

​He brings deep insight from his parallel work in the field of cross-cultural media and communication. He is a Research Fellow and lecturer at the Interdisciplinary Center (IDC), Herzliya, and author of specialized articles in this field.

​Yoav has an uncanny ability to provide valuable insights to organizations with which he comes in contact. This special skill is partially explained by his varied professional background and cultural interests: he has a B.Sc. in Earth Sciences – Geology and MBAs in Marketing and Business Entrepreneurship (both from The Hebrew University, Jerusalem). ​Yoav also acts as a business development consultant to start-up companies at the crucial go/no-go stage. He has a keen eye for separating out ideas most capable of reaching a successful outcome. Yoav has a disarming and warm personal approach. This is highly effective when combined his professional experience – he is able to quickly decipher ambiguous information and turn it into valuable knowledge for companies in real time, a true asset for SIT and our clients.

Yoni Stern

Socio y Vicedirector Senior de Desarrollo de Negocios

Yoni is a Partner at SIT and SVP Business Development. Since 2001, he has pioneered the strategic development of the SIT approach with multinationals helping them achieve breakthrough results while developing an organizational culture of innovation. He combines a profound academic knowledge of the SIT methodology with a deep insight into how innovation can help to solve corporate issues and problems.
As a senior consultant and facilitator of the SIT method, he has worked virtually everywhere with scores of companies including AXA, Disney, GE, Johnson & Johnson, Intel, Kraft Foods, and Procter & Gamble.
Yoni is a keynote speaker at conferences (ISPIM - International Society for Professional Innovation Managers; PSTC- Pressure Sensitive Tape Council; PDMA - Product Development and Management Association). He also guest lectures at business schools and is adjunct professor at Columbia University, New York, where he co-teaches the MBA course on “Advertising, Branding, and Creativity”.
Yoni has published articles on the application of the SIT method for Biotech, Business Chemistry, Food & Beverages, Paper and Adhesives, and Multi-Cultural Creativity. He holds a B.A. Magna Cum Laude in Psychology and Sociology from Yeshiva University in New York, where he grew up, and an M.A. Magna Cum Laude in Social-Industrial/Organizational Psychology from Bar Ilan University in Israel, where he now lives.

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