Facilitador de Innovación
Amit has been a Facilitator since 2000. Expert at improving innovation processes, Amit is a consummate professional in New Product Development, Problem Solving, MarCom & Advertising.
Amit facilitates all over the world – from Sao Paulo to Singapore, from Minneapolis to New Delhi, from Tel Aviv to New York. His major clients include Philips; Coca-Cola; Adidas; Johnson & Johnson; Unilever; Campbell; ABN AMRO; The AMA (American Medical Association); Merck.
Amit is founding partner as well as didactic & creative director at Medidactic Ltd. – an Israeli-based e-learning business for healthcare professionals. A leading authority in creativity and didactics, Amit is a graduate in Business & English Literature from Tel Aviv University.
Favorite innovation quotation: "To live a creative life, we must lose our fear of being wrong." Joseph Chilton Pearce
Fundador, Gerente y Facilitador de Innovación
Amnon Levav es el cofundador y Director General de SIT. El ha dirigido cientos de proyectos y talleres de innovación con varias compañías alrededor del mundo y es un distinguido conferencista en la materia. Siendo el cofundador y co-desarrollador del método, Amnon es un experto en las aplicaciones de SIT - Solución de Problemas, MarCom, Desarrollo de Nuevos Productos y Estrategias – siempre diseñando y encargándose de poner en práctica programas de Innovación Organizacional que transforman a las compañías internamente.
Amnon facilita sesiones en inglés, español, portugués y hebreo. El dirige la experiencia profesional de SIT en Innovación Social y en el área de Futuros – que se centra en la creación de nuevos modelos de negocios basados en la Propiedad Intelectual de SIT. Amnon, previamente fue Jefe de Redacción en la revista mensual "Status – de Pensamiento Administrativo", después de haber estudiado seis años en la Universidad Hebrea de Jerusalén: matemáticas, filosofía, psicología cognitiva y lingüística. Antes de ello, el acumuló experiencias laborales útiles como mecánico, albañil, camarero y entre sus favoritas trabajó como asistente social con delincuentes juveniles, donde cree que ha aprendido más que cualquier otra capacitación profesional podría haberle enseñado sobre tutoría y como motivar hacia un alto potencial dentro de condiciones rigurosas.
Mantenimiento de la Oficina de SIT Colombia
Andrea joined the Colombia team in October 2011. Since then she has carried out different tasks including the maintenance in the office and the transportation of documents. Andrea has been developing her skills in various areas related to logistics and support.
She is a joyful person, always eager to learn and ready to help whenever she is needed. In the near future, Andrea will begin her training in computer skills, thus becoming a great support for the team in a variety of tasks. Andrea will also take over the preparation of materials for our workshops and projects, and the coordination of hotels and ground transportation.
Mother of two children, Jurani and Nicolás, Andrea bestows her supportive and warm personality in her home and in the office.
Facilitadora de Innovación
Avivit is a freelance facilitator with profound experience leading innovation projects in Strategy, New Product Development and Marcom. Her forte is leading senior management through complex, long-term strategic initiatives.
During her tenure as Head of Training, Avivit was instrumental in developing many innovations in our in-house facilitator training programs and pioneered the integration of industrial design into SIT's innovation projects.
Before joining SIT, Avivit was founder and CEO of a design house specializing in internet and multi-media. She holds a BA in Film Studies and Philosophy from Tel-Aviv University and has extensive experience in television and cinema. Besides work, she studies Anthroposophy and biographic consultancy, loves cooking, art and, of course, her three children.
Subgerente de SIT Israel
Dikla is Managing Director of SIT Israel, holding a considerable amount of expertise in working with the Israeli market. Dikla has been involved in projects with leading companies including SAP, TAMA, Tivall, Bank Hapoalim, KATA, The Marker and The Israel Aids Task Force. She manages SIT's social responsibility activities and supervises the Innovation Community; running dialogue forums for innovation enthusiasts. Formerly CRM (Customer Relationship Manager) project manager, Dikla was in charge of design, characterization, development and assimilation of the CRM system, and training our office personnel in best practices.
Dikla holds a B.A. in Behavioral Science from Ben-Gurion University of the Negev and an M.A. in Social Psychology from the Hebrew University in Jerusalem. As a research assistant at the Hebrew University, she helped develop a unique experiment concerning social behavior in twins, with a focus on pro-social behavior: the tendency to share, to cooperate and to express sympathy. This research into the collaborative side of life fits perfectly with SIT’s person-centric philosophy, and Dikla has been happy to find her professional home at SIT.
Gerente de Proyectos & Desarrollo de Negocios Internacionales
Edith Gorriti is an Account Manager and responsible for Business Development in the US and Latin America. Edith places an emphasis on bringing value and results to her projects and business development initiatives. At SIT, she has overseen several short and long-term innovation result-oriented projects for international clients. Additionally, she has been actively expanding collaboration efforts among organizations, teams, and individuals by setting up networking opportunities and sharing of challenges faced by different sectors and the potential for innovation to offer impactful and unique solutions.
Edith has a rich global background: before moving to Israel, she lived in the US for many years, where she completed her studies in organizational and educational psychology, leading her to become interested in topics of creativity and development, in particular, the patterns and commonalities underlying the success of individuals and organizations. Her work at SIT allows her to integrate these interests and learnings into her daily work.
Edith is a sport's enthusiast, reader, and traveler. A long-distance runner and a black belt in karate, she applies the aspects of discipline and teamwork to most areas of her life.
Facilitador de Innovación & Gerente de Cuentas
Erez is a Senior Facilitator and Director of SIT's Operations for Asia Pacific. He facilitates in all of SIT's applications – New Product Development, Marketing Communications/Advertising, Problem Solving and Innovative Strategy. He is also an SIT expert in Conflict Resolution and Co-Opetition applications.
He has conducted projects with scores of leading international clients including Disney, Airtel, Kraft, Siemens, Molex, OCBC, BP, HP, and Tnuva, and has a wealth of experience working in developing markets and with social and environmental organizations.
Erez is frequently invited as a keynote speaker to conferences around the world. He is a lead presenter in the area of creativity and innovation and lectures in leading academic institutes worldwide, including Columbia University, London Business School, Hong Kong University of Science and Technology and Tel Aviv University. At TED India (2009), Erez ran an innovation workshop as part of the TED University. In 2018, Erez delivered a TEDx Talk in Klagenfurt on "The Advantage of Thinking Inside the Box."
Erez has nearly 10 years of experience in the field of IT and Hi-Tech developments as a CIO and Systems Management. He has also worked as an academic consultant with a rich background in education, specifically the development and production of educational workshops and seminars.
Facilitador de Innovación
After leaving Cambridge University, Grant embarked upon a career in Advertising as a planner with Lowe and WCRS, and decided to follow his passion for ideas, people and creative problem solving by joining the SIT team.
Naturally he handled many of the marketing communication projects, and was privileged to work with many agency teams and marketers in the rapidly emerging markets of Eastern Europe, India and Kazakhstan.
Marketing communications and branding often play a crucial role in innovation projects, so Grant’s expertise is well sought after. He has worked on innovation projects with great organizations such as Bayer, Heinz, BP, Kraft, Grupo Bolivar and Unilever – on such diverse challenges as asset utilization, new product development, manufacturing productivity, brand strategy and business process innovation.
When he isn't at work or playing his Taylor guitar, Grant can be found with his travelling band of dancers, artists and musicians – otherwise known as the Harris family.
Grant has an MA Cantab in Oriental Studies from Cambridge University and is not planning on doing an MBA anytime soon.
Gerente General de SIT Reino Unido
“In my role as innovation leader, I see vast untapped potential all around me,” notes Greg. “Showing organizations how a systematic inventive approach can unleash the potential that lies within is the most exciting part of my job.”
With a career in the high-tech world of pharmaceuticals, and as a marketing consultant to numerous global brands, Greg has an energetic and engaging approach to the sometimes perplexing world of innovation. SIT’s systematic approach helps teams efficiently solve problems, develop new products or services and re-engineering processes – all to help maximize the potential of organizations.
Greg studied Mechanical Engineering and Economics at the University of California, San Diego and completed an MBA (with distinction) at the Manchester Business School. His educational background, along with work experience across Europe has left him with an understanding of a broad range of subjects and cultures – all to help others achieve their goals through innovation.
When he’s not working with clients, Greg spends time with his family in Surrey, England.
Facilitador de Innovación
With 23 years working with the SIT methodology, Guzu is one of SIT's most senior and experienced facilitators.
Specializing in New Product Development, Problem Solving, MarCom and Strategy, Guzu has an impressive track record leading projects in the commercial field. He also works with government agencies, the military and non-profit organizations around the world. His clients include BP, Kraft, IAI (Israel Aerospace Industries), Ethicon Endo-Surgery – a Johnson & Johnson company, Comverse, Alcan, and many more.
In addition to his work with SIT, Guzu is a management consultant, experienced in coaching and team building, and in enhancing the quality of service processes in organizations.
Formerly, Guzu was on the consulting team of the Schwartz Program for Management Development at the Hebrew University in Jerusalem, and the former training director of The Yoseftal Institute.
Directora de Finanzas y Facilitadora de Innovación
As CFO at SIT, Hila is responsible for developing and maintaining the company's financial and operations management, including Business Intelligence and Pricing Models. She also acts as mentor to novice Facilitators, guiding them through their period of orientation and integration at SIT.
Hila specializes in Facilitating Hi-Tech and complex technologies. As a Senior Facilitator and Trainer in SIT's innovation method, she has personally led broad strategy development projects - with a focus on Productivity and Efficiency - for many well-known companies such as Johnson & Johnson, SanDisk, BMC. She spearheaded tactical New Product Development and Problem Solving projects with Emerson Electric, SAP, Checkpoint, Camtek, and Infineon.
Formerly CTO of Britannica.com Israel, Hila's expertise in software development and computer-based in education is considerable. She holds a B.Sc. in Mathematics Magna Cum Laude from Tel Aviv University. To round off her busy schedule, Hila also sings alto at her local choir.
Directora del Estudio Gráfico de SIT
Hila Steinitz is on the print and design studio team and also an international coordinator for logistical and technical aspects of projects at SIT. Within these roles, she is a partner in the execution of major production projects and is responsible for the technical aspects of major tenders including locating co-suppliers.
Hila joined SIT after a career in PR and production in the music and TV industries including work as a line producer in local Israel TV productions. She is passionate about design, arts, culinary and fashion matters and has undertaken several business initiatives in these areas including a specialized catering service for private events and a boutique fashion business of hand-made daily women’s wear. She is an avid creator of sustainable artifacts as solutions to everyday life challenges.
Facilitadora de Innovación
Idit is a Senior Partner at SIT and serves as Chief Marketing and Business Development Officer. Joining SIT in its early years, she has been strongly involved in the company's growth, management and development into a global innovation company. She combines a passion for innovation with a deep understanding of the challenges facing organizations wanting to adapt their innovation culture.
A talented and skillful facilitator able to lead clients to breakthrough results, Idit has worked on hundreds of innovation projects with leading multinational clients such as Bayer, Coca Cola, SAP, Johnson & Johnson, Kodak, and Nestle, as well as in leading global advertising agencies (McCann-Erickson, BBDO, and others). Previously Managing Director of SIT Israel, she was responsible for developing various specialties such as SIT Ventures, conflict resolution, and market research.
Idit teaches innovation at Bar-Ilan University School of Communication, and is a guest lecturer and keynote speaker at Wharton, INSEAD and international innovation conferences.
Idit has a Bachelors degree in Communications and Political Science, completed her Masters Studies in Mass Communications, and received a diploma in Journalism and Media. Idit's creativity also finds expression in the beautifully imaginative arts & crafts she produces in her home studio.
Facilitadora de Innovación
Iris brings a wealth of managerial insight and operational experience from her career with Sanofi, a top-five global pharmaceutical conglomerate.
Since joining the SIT Team, Iris has applied her intimate knowledge of big companies to SIT's long-term innovation projects, particularly in North and South America. She has developed an expertise in handling a multiplicity of concurrent innovation efforts (rather than one-off projects) within a company, and relishes bringing these to successful outcomes.
In the course of her work at SIT, Iris has facilitated Problem Solving, New Product Development and Organizational Innovation workshops with many SIT clients including Kraft, HP, Grupo Bolivar, Tigo Telecommunication, and Bayer Health Care. She has a great talent for languages (five) and utilizes at least four of these - so far - in her facilitating and project work in SIT which extends to Latin America, Europe and the United States. Iris has a BSc. in Pharmaceutical Studies from the Hebrew University, Jerusalem, and an MBA from Swinburne University, Australia. She spent over ten years in senior managerial and marketing positions with Sanofi both in Israel and at the Paris HQ, heading up the European marketing rheumatology division.
Facilitador de Innovación
Jaime's main focus as a part of Colombia's SIT team (freelance) is to accompany SIT's clients in the project implementation phase, whilst continuing to further develop his facilitating skills.
Jaime has a BS in Mechanical Engineering , and a specialization in Technology Management , and education in project management according to PMI. He is an integral auditor in different management systems ; quality, environment, safety, occupational health, risk management, and information security.
Through his professional career he has developed expertise as Project Manager for technology transfer processes, the implementation of industrial manufacturing processes for new products, and processes improvement. As part of his role in R&D, he promoted and was responsible for intellectual property protection. For many years, he was Chief R&D Engineer at a major Colombian company.
Jaime's passion for continuous learning is evident in a variety of fields and technologies: finance, organizational management, weapons systems, optronics, nanomaterials, biotechnology, and particularly in languages. He has studied ten languages emphasizing in Spanish, English, French, Hebrew, and Arabic. Currently, he is studying Portuguese.
Jaime is fascinated with innovation issues, nature, photography, and he owns a personal library that contains some unique books, among them 50 dictionaries.
- Tel: +972-3-545-6000
- English Hebrew
Facilitadora de Innovación
Jen joined the SIT4 team as a facilitator. Jen has extensive experience in writing and editing in the areas of academic research, documentary radio shows, study programs, travel guides and advertising. Formerly she was the editor of Metropolis, an urban magazine which dedicates each of its issues to a specific city in the world, examining its urban development, environment, history and culture.
Jen completed her MA in Sociology as part of the Interdisciplinary Program for outstanding graduates of Tel Aviv University. Alongside her studies on changes in civic society, socio-economic processes and urban renewal, Jen has been engaged in social initiatives and volunteer work with a human rights organization. Via an assortment of tours, seminars, festivals and work, she has travelled extensively around the globe and hopes to continue doing so in the future.
Facilitadora de Innovación
Karen is a senior innovation facilitator at SIT, with considerable expertise in designing, building and leading innovation programs and projects for organizations. She specializes in New Product Development, Creative Problem Solving (from end-to-end and concept to launch), and Marketing Communications. With 14 years of experience at SIT, she has worked with companies of various sectors and sizes, such as Andersen Windows, Johnson & Johnson, Nestlé, Manfrotto, Bayer, the Council for Jewish Education in New York, AdvanSix, the municipalities of Kiryat Malachi and Petach Tikvah, the Israel Democracy Institute, among others.
For five years, Karen was the Director of Training at SIT. Throughout this time, she advanced the organization's capabilities in training both senior and novice employees in order to maximize their potential. She created, launched, and guided training for all the company’s facilitators and mentored them during all stages of their professional development.
Karen almost qualifies for the title of an ex-Bostonian. Prior to working at SIT, she graduated from Emerson College in Boston with a Master’s in Marketing Communication and shortly after joined a Boston start-up, where she managed the sales of a web-based lead-generation platform.
Gerente de Conocimiento
Liana wears multiple hats at SIT but primarily serves as SIT’s Knowledge Manager. She also manages SIT’s digital content and is the Account Manager for SIT’s Affiliates.
Regardless of whether her work is with a client, on social media, or for internal purposes, she helps to develop and maintain SIT's proprietary knowledge, promoting SIT both internally and externally. Her work spans writing case studies, digital blogs, supporting client projects, spearheading internal projects, providing internal support, and conducting research, among other things.
Prior to SIT, she worked in a law office for five years, helping recover money for hospitals. She has a strong orientation to the application of innovation in social wellbeing and disaster management. She has a Master’s in Public Health (MPH) from Tel Aviv University with a specialization in disaster management and a B.A. in Psychology from the University of Florida.
Liana’s strong interest in nutritional and culinary matters is reflected strongly in her extensive travels to exotic regions and a personal travel blog she has maintained to describe her exploits. Liana enjoys working with her hands, whether it’s in the garden as a plant mom, creating macramé fixtures for her home decor, or making vegan ice cream and homemade granola. Not surprisingly, she is a vegetarian and also a trained Yoga instructor.
Inteligencia Comercial y Gestión de Relaciones con Clientes
Liat has a dual role at SIT - Business Intelligence and Client Relations Manager. She assists Operations by extracting and analyzing business data. This ties with her overseeing and improvement of the CRM system; she is also responsible for supporting users of the system. Prior to joining SIT, Liat managed alliances and marketing for several years as a CMO assistant and obtained a BA in Social Sciences from Tel Aviv University.
Directora de Operaciones de SIT Colombia
As COO, SIT Colombia, Mariela Ruiz Moreno is enterprising, focused on the fulfilment of goals and objectives, resourceful with a great spirit for investigation, sense of ownership and good interpersonal relationships.
Mariela is skilled at solving obstacles, loves life, the moon and most of all her family. Her work is mainly focused within the administrative and financial area in SIT Colombia SAS.
She loves going to the movies, either alone or with company. Mariela's idea of perfect relaxation at home is watching romantic and science fiction films. She is married to Luis Alberto. Lina, Angie and Zara are her beautiful daughters.
- Email Mariela Ruiz Moreno
- English Hebrew
Facilitador de Innovación & Gerente de Cuentas de SIT Colombia
Mario es un experimentado profesional de la comunicación a quien lo motiva la idea de superar retos día tras día. Tiene espíritu emprendedor y amplia experiencia como consultor empresarial en Comunicación Estratégica, Branding, Diseño, Creatividad e Innovación. Desde 2004, ha tenido la oportunidad de trabajar para compañías de los sectores público y privado, así como para organizaciones internacionales y sin ánimo de lucro.
Sus particulares habilidades y conocimiento le han permitido liderar equipos en procesos de planeación estratégica, resolución de problemas, búsqueda de acuerdos y puesta en marcha de iniciativas a través de la creatividad, la co-creación y la convergencia.
Actualmente esté totalmente entregado a su pasión más grande: explorar entre los intersticios de la curiosidad y la creatividad humana para ayudar a descifrarlas y para hacer de la innovación algo cada vez más accesible y útil para tantas personas como sea posible. En esta etapa le hemos dado la bienvenida al lado naranja de la fuerza y él se ha comprometido a seguir y proteger el sendero que conduce de Padawan de la innovación a SIT Lord. (Guiño, guiño, fans de Star Wars).
Desarrollo de Negocios
When you have been at a company for eighteen years from the very start and lived through several websites, and seen the company develop from our modest beginnings, one can’t help being nostalgic. Even so, talking about our modest beginnings now might throw you off the scent: the endearing thing about living and working at SIT is that modesty is still an important value - in our interaction with our clients, although not in our ambitions for them.
It is exciting to be part of a team that has taken a huge global bite from our home base, setting up local ventures and helping companies everywhere to innovate across virtually every business sector, cultural and geographical area on the globe. Mostly my work here over the years has revolved around marketing SIT, first as international marketing manager at the start and then in designing our creative approach to the media and advertising worlds as we have evolved – and a host of other things that are harder to define and categorize.
Prior to joining SIT, I worked in the fields of ergonomics, industrial engineering and organization development in a number of companies including British Steel and Philips and in networking and computer services with Clal Pituah in Israel. I have a Graduate Diploma in Industrial Engineering, M.Sc. in Organizational Development from Sheffield. .
Gerente General de SIT Austria
Maximilian is Managing Director of SIT in Austria and Senior Facilitator. He manages and facilitates innovation project in several different branches like Pharmaceutical, IT, Food, Automation, Automotive, Oil and Gas, etc.
Previous to his role with SIT, Maximilian spent more than a decade at BMW Group and gained deep experience in product development and project management. In his last role at BMW, Maximilian specialized in innovation, trends and international customer foresight and led the development of new car concepts. Beside his professional work Maximilian acquires his knowledge about aesthetic psychology as a PhD scientist at the University of Bamberg in the field of innovation resistance and is visiting lecturer at the University of Innsbruck for strategic marketing and retail.
Maximilian was born in Innsbruck and studied Mechanical Engineering at the Technical University Munich. He then practiced engineering for BMW Group in Munich and started 5 years ago as a Facilitator and Managing Director for SIT in Berlin. He now helps his clients to identify strategies, new business models, products and efficiencies for the fast changing economy.
When he’s not working with clients, Maximilian lives with his family in Innsbruck, Austria. He is a violinist, enjoys many forms of sports, especially tennis, climbing, skiing, and cycling and he loves his two dogs.
- Email Maximilian Reitmeir
- English German
Facilitadora de Innovación
May is Founder and Director of SIT4, SIT's Social Enterprise arm. As such, she works closely with Fourth Sector organizations – large and small – to help them innovate ways to deliver even greater benefit for social causes, while acting in a business-like profitable fashion.
May's meteoric rise through the SIT organization began in 2006 when she joined the SIT team as International Coordinator, supporting projects conducted overseas and ensuring that all runs smoothly. In 2007, she already assumed the role of Business Development for the USA, SIT's largest market. After two years in that role, and until founding SIT4 in 2012, May led the development of all of SIT's business in Israel, the company's home market. Throughout her journey across the company, she has always drawn on her administrative skills, becoming the go-to person for seamlessly organizing SIT's largest scale activities.
In parallel, May facilitates projects with some of SIT's most strategic clients, including HP, Amdocs, and Poalim Bank. Her close work with The Marker, one of Israel's most popular business publications, has contributed greatly to the development and awareness of the SIT brand.
May holds a B.A. in Political Science from Tel Aviv University and is currently studying at Israel's Social Business School. Before joining SIT she worked at a leading Israeli marketing firm.
- Tel: +
- English Hebrew
Gerente de Desarrollo de Negocios de Israel
Meira is both the Business Development Manager for Israel and a facilitator on the SIT team. She has been with SIT for over 13 years and her work has covered a broad span of activity involving both knowledge and account management, design and facilitation.
In her work, Meira has been instrumental in enabling SIT to “walk it’s talk” and to fuse the best elements of design with SIT’s innovation approach. She also helped to create SIT’s first in-house mobile office exhibition aimed at sharing knowledge of display and design elements of our work by juxtaposing these more vividly into our working world.
She studied philosophy, humanities and science and has two kids and two dogs.
Facilitadora de Innovación & Gerente de Cuentas
In her consulting capacity, Michal has all the hallmarks of a long-distance runner, able to manage the complexities of long-term global innovation programs with a balance of discipline and diplomacy.
She brings a mixture of empirical innovation research and realism gained from her experience in the field and the academy. In parallel to her work as an innovation facilitator and project manager, Michal completed a thesis looking at the factors influencing successful implementation of ideas ("The Chronicle of an Idea"), at the Technion, Haifa. .
Michal pioneered the "SIT Inside" concept in which she relocated for several months to the US to serve as an in-house innovation catalyst for one of her clients.
Michal's talents and/or vices – depending on your vantage: she is definitely a chocoholic - loves to make, eat and experience chocolate with all the senses and obviously this has already achieved genetic transfer to her son Omer and daughter Yarden.
Facilitador de Innovación
Michel has filled a multitude of Senior management roles in large corporates like Scitex, Motorola, Digital, Intel, ECI etc… as well as a the management of a start-up company (TeraCross) where he built up his experience with the smaller size, higher risk management challenges.
Over 35 years of experience in Silicon, SW, System and IT projects, including multidisciplinary and Global teams management. Michel’s previous positions were Intel Israel and India Computing manager followed by the position of Head of ECI Telecom R&D, where he managed a 1,100 employees global organization with design centers in Israel, India, US and China. Michel's last position at Intel was manager of the Cognitive Computing Team, with focus on conversational speech understanding. He was a Coach with TIM (Technion Institute of Management) and consulted as a mentor to senior managers in Technology companies.
He is an active member of the Brooks-Keret start-ups panel and on the advisory board of several start-ups Michel is now Head of Scouting and Innovation facilitator at SIT - Systematic Inventive Thinking
Facilitadora de Innovación & Gerente de Cuentas
Naama is an Account Manager and a Facilitator in SIT's International Team.
Prior to SIT, Naama has spent 15 years in the hi-tech world, focusing on software and SaaS. Always customer-facing, Naama specialized in bridging the gap between customer and technology, working to plan, implement and execute technical projects across continents, cultures and technologies. Having worked for huge silicon-valley companies as well as small Tel-Aviv startups, Naama brings knowledge, understanding and passion for finding the right process and methodology for each customer. She brings great international experience, having lived and worked in 4 countries and led projects in many more.
Naama has a B.A in International Relations and Humanities from the Hebrew University in Jerusalem and an LLM cum laude in Public International Law from the University of Utrecht in the Netherlands, where she interned in the international criminal courts. Naama is fluent in Hebrew and English, and is still hoping to one day master German.
Directora de Desarrollo de Negocios para SIT Israel y SIT4
As SIT’s Director of Business Development for Israel & SIT4, Nurit utilizes her years of experience in the Israeli ecosystem to explore new target markets, engage with potential clients and startups in Israel, and cultivate strategic relationships.
After more than 25 years in the hi-tech industry and prior to joining SIT, Nurit worked as a strategic consultant for startups, helping them navigate the startup ecosystem. During this time, she worked on business development and assisted with networking for venture capital funds, forums, and investment groups. Nurit has worked for various multi-national companies listed on NASDAQ and has held senior level positions at Microsoft, Mellanox Technologies, NICE Systems, among others.
Nurit is an avid jazz fan. As a yearly tradition, Nurit and her family attend the International Jazz Festival in Eilat. Nurit enjoys cooking and crafts savory creations for weekly Friday night dinners, a large family get-together that cannot be missed. Nurit is an open-minded go-getter, who is curious, eager to learn, and excited to apply new ways of thinking to her work at SIT and beyond.
Facilitadora de Innovación
Nurit is VP Strategic Business Developmentand and Senior Facilitator at SIT. She is in charge of SIT’s long term innovation initiatives and projects with Unilever, Nestle, Heinz, Makhteshim Agan Group and other market leading clients. Nurit has rich experience working with a variety of different clients across diverse nationalities, sectors, managerial levels and industries including food, financial services, agro-chemicals and media.
Prior to her current role, Nurit has served as SIT’s European Innovation Manager based in Zurich and has led many major company-wide innovation projects in the area of New Product Development, Marcom and Organizational and Sales Processes with multinationals such as Johnson & Johnson, Kimberly Clark, Bayer, Pearson Publishing, and many others.
Nurit has also contributed considerably to the development of innovative and entrepreneurial cultures in the banking and financial sectors, with which she is personally familiar from her work as an economic analyst at the Central Bank of Israel, prior to joining SIT. Along with her professional work, Nurit has also been engaged in ongoing academic activity. She researched creativity with Prof. Jacob Goldenberg, co-pioneer of the SIT approach, at the Hebrew University in Jerusalem, and trained students and teachers in the application of creative tools in many academic and business frameworks.
Directora de Recursos y de Empoderamiento
Nurit is a Senior Partner at SIT, serving as its Chief Development and Empowerment Officer, essentially responsible for the company’s two most important resources – its method and its people. For over a decade, Nurit has cultivated all of SIT's intra-organizational departments: Knowledge Management, Design, Innovation Products and Human Resources.
Nurit directs the professional development of all members of the SIT team, equipping them with the knowledge and skills to tackle the global complexity and demands of working with SIT's multinational clients. Her work ensures the quality of service SIT provides to its clients.
True to her Argentinean roots, Nurit also directs SIT's Latin American team and is responsible for all of SIT's work in Spanish and Portuguese.
While Nurit's expertise ranges from implementing company-wide innovation programs to small scale projects, she also specializes in working with top management to establish self-sustaining innovation within their organizations. Nurit has led projects in five continents, facilitating in three languages – English, Spanish and Hebrew.
Nurit holds a B.A. in Education, History and Philosophy and an M.B.A. specializing in Human Resources and distance learning. Before joining SIT, she was Managing Director of a non-profit organization in Israel. A proud mother of two, Nurit is also fond of cooking and scuba diving (not at the same time).
Facilitadora de Innovación y Directora de la Academia Online
As a senior facilitator, Nurit leverages her interpersonal skills, business savviness, and scientific background, together with her years of experience as a facilitator at SIT to most effectively engage and work with her clients to achieve their desired goals and business targets.
Nurit is accomplished in all of SIT’s applications, including New Product/Service/Process Development, Organizational Innovation, Digital Transformation, Strategy, Business Model Development, and MarCom. Nurit’s key clients include Bayer, 3M, Playtika, Rogers Corporation, BASF, as well as countless work with municipalities, NGOs, and healthcare organizations.
When not traveling the world facilitating projects, Nurit promotes SIT’s Online Academy, which she helped to establish. She continues to develop the flagship online courses to address the needs of different audiences across geographies and industries.
Nurit’s rich and varied background highlights her insatiable curiosity, flexibility, and passion for the new. Prior to joining SIT, she worked as a dentist for five years, in the pharma industry as an international product manager, in a private equity fund, and studied couples’ therapy. When not traveling for work, Nurit enjoys spending time with her husband and two children and caring for her rooftop full of plants.
Facilitador de Innovación
Ofer has been a key team player in the execution and development of SIT's innovation programs over an immense variety of industries and technologies. Ofer's unique blend of expertise in Engineering, IT and Software - coupled with his strong communication skills - contributes considerably to the success of our programs.
Ofer's experience covers the full panoply of client issues: problem solving, new product and service development, advertising, marcom, management, and strategic planning. His facilitation has led to the development of many successful solutions, products and patents. His clients include major industrial manufacturers and hi-tech companies, including: Comverse, Johnson & Johnson, Bayer, BASF, Kraft and Shell.
Since qualifying in Industrial Engineering (MSc. and BSc., magnum cum laude from Tel Aviv University), Ofer has been a senior lecturer on the faculty of Industrial Engineering in Tel Aviv University. He is in demand as a lecturer in conflict management and on courses to improve the quality of college teaching.
Ofer also acts as an external consultant to major companies in the field of information technology, developing software applications and solutions. He has worked with PricewaterhouseCoopers, Mirs, Tadiran, Israel Air Industries and Microsoft Israel, among others.
Vicedirector de Desarrollo de Negocios Globales
Omri is a senior member of SIT's Global Business Development team and has been instrumental in developing SIT's innovation activities in North America and elsewhere. Omri has established a huge customer base for SIT in the Twin Cities, Chicago, and West Michigan, where he visits frequently. Omri is the founder of SIT Gateway, an initiative that assists start-ups in creating alliances with major multinational corporations, VC's and other investors and provides technology scouting services for enterprises. He very openly shares his aptitudes for music, sailing, and photography with his fellow team members and sometimes with his clients too.
In addition to his self-taught skill for foreign language impersonation, Omri also holds a B.A. in Music and Education from the University of Massachusetts, and an M.B.A from the Henley School of Management in the UK.
Facilitador de Innovación
Or Ilan is a lead facilitator and senior trainer in SIT and is a key member of SIT's operations team in Latin America and Colombia and he is now into his third year working throughout Latin America from Bogota City. This experience has given him endless opportunity to indulge his admiration of different cultures and their creative spirit and a chance to travel and immerse himself in local folklores and values.
Or has worked extensively across a range of industries, helping them innovate and solve a variety of challenges and problems. He is engaged in training others in the SIT methodology and finds great personal reward in doing so. Or is also an experienced public speaker, bringing his particular brand of humor and insight to audiences on many different topics.
For Or, his work is also a mission to help people to expand their consciousness, awareness and understanding of the world. He is a firm believer that people are on a sacred journey in life that integrates all of what they do. Life, work, love, etc., are all interconnected. Or believes that in order to have creative and innovative people in the work place you need to train people in being able to think freely about themselves and about life. Whilst not an easy task, people who accomplish this will be able to live a creative, happy and fulfilled life. This is one of the reasons why Or is passionate about teaching individuals, he sees a mission in helping people to be an enhanced version of themselves.
Before joining SIT, he was Vice President and Director of Development at Ladaat — an organizational consulting firm. He took a B.A. in Philosophy (Hebrew University of Jerusalem) and an M.A in Organizational Consulting (University of Bar Ilan) — graduating in both with honors. In his spare time, Or is a yoga and meditation disciple and teacher and he is helping some brave individuals to accelerate their spiritual evolution. He is a lover of music and a musician that explores exotic instruments.one of those is a most mysterious and spirit lifting instrument. Take a look: "PANArt Hang"
- Email Or llan
- English Hebrew Spanish
Facilitadora de Innovación
Orly heads up SIT's communication and business sector development, working with well-known global multinationals such as Bayer, Johnson & Johnson, Allergan and Nestle – with a special emphasis on developing and maintaining a broad spectrum of client relationships across the organizations.
Orly has facilitated a wide range of innovation and communication projects in the banking, beverage, mobile and industrial sectors, working with brands such as Beeline, Carlsberg, Coca Cola and Davivienda, and also undertaking innovation initiatives with leading international advertising networks like: McCann, Leo Burnett, Y&R, Publicis, GREY, Lowe and Saatchi & Saatchi.
Prior to joining SIT, she was a senior strategic planner for BBDO and McCann and she lectures on Advertising Creativity at several leading universities including the Hebrew University in Jerusalem. She is an aspiring novelist, with fluent English, Portuguese, Spanish and Hebrew. She holds an M.Sc in Organizational Psychology from LSE, London.
In-house Graphic Designer
Orly is on SIT's in-house graphic design team - working both on branding client projects and preparing materials for facilitation and marketing. Orly designs in various media, including presentations, print materials, websites, and digital tools both off and online. Orly has a Bachelor of Visual Communications Design (B.Des) from Holon Institute of Technology with specialization in Branding design, Marketing, and Advertising.
Orly has mainly held positions in branding and advertising with several local Tel Aviv Advertising Agencies.
Experta de Design Thinking y Facilitadora de Innovación
Osnat Livnat is a Design Thinking expert and facilitator at SIT. Osnat has vast experience in leading projects and workshops focusing on the Design Thinking method and Human Centered Design in multinational organizations. The Design Thinking method is all about really understanding your customer's relation to your product or service, seeing the motivations and barriers they have. Osnat specializes in raising the voice of the customer, or the customers' point of view with tools from the ethnographic research – in-depth interviews, observations, insights, persona creation, ideation and building new, innovative concepts for those "wicked problems" that companies encounter using various prototyping techniques.
Osnat facilitates worldwide, helping companies and organizations understand their customers and see the world through their eyes using empathy techniques.
When she's not facilitating, she usually checks out the new and hip places in Tel Aviv, and will be more than happy to recommend…
Osnat is a designer at heart. She holds a B.des in Interior Design and M.des in Design Management.
Gerente General de SIT Australia
"I worked as an SIT innovation coach for nearly 12 years - as a client! It’s brilliant to finally be able to make SIT more accessible to Australian organisations ,” says Rachel. Rachel runs the Australian arm of SIT. She harnesses 25 years in international marketing and 10 years driving innovation communities in a corporate context. She is passionate about helping businesses of all sizes and in all industries unleash their innovative potential and learn what it means to innovate on demand. Rachel lived and worked in France for 20 years and has also been on assignments in Japan, the US, India and Germany. She is highly adaptable, relishes the role of facilitator and coach and delights in seeing the light in the eyes of clients who are given new degrees of freedom to innovate. Rachel has a Bachelor of Economics from Sydney University, a masters in Political Economy from l’Université Paris-Sorbonne and an MBA from Melbourne Business School.Rachel is based near the water in Melbourne and enjoys being mum to her three grown children and learning kite-surfing with her husband.
Director General de SIT Chile
Ricardo es Director Ejecutivo de SIT en Chile. Le apasiona ayudar, como facilitador y consultor, en la transformación y el desarrollo de organizaciones y compañías a través de la innovación.
En sus mas de 20 años de experiencia, ha desarrollado posiciones ejecutivas en ABB, multinacional líder en tecnologías de automatización, y en BCI, una de las instituciones financieras principales de Chile. Es fundador de Implementa Group, una agencia de estudios y servicios de apoyo a la implementación de proyectos de desarrollo e innovación.
Estudió Ingeniería Civil Industrial en la Universidad de Chile y realizó su postgrado como Magister en Gestión de Innovación en la Universidad Adolfo Ibañez.
En su infancia vivió en Australia, actualmente vive en Chile y por motivos familiares visita frecuentemente Argentina. Durante sus estudios en la universidad fue Voluntario del Cuerpo de Bomberos, lo que le aportó una experiencia única de trabajo en equipo, manejo de crisis y creatividad.
Es miembro del comité ejecutivo de una reconocida ONG de ayuda social, es padre de 3 hijas y hace todo lo posible por ser constante en la practica de su deporte, la natación.
Gerente General de SIT Colombia
A visionary entrepreneur, internationally awarded business leader and facilitator of new ideas, Roberto is Managing Director of SIT Colombia and heads up Business Development for SIT across Latin America.
Roberto has held frontline positions in both the Colombian public and private sectors, serving on the Board of Directors of ETB S.A., Codensa S.A, and Transmilenio S.A., and as General Director of Coldata S.A. and TVG S.A.
In 2011 he held the position of Sub-secretary of Finance for the city of Bogotá, where he instigated a successful innovation process awarded the District's Management Award. He is also an active member of the "Foro de Presidentes" a community of 180 business leaders that generate wealth for Bogotá through social responsibility initiatives.
In his Business Development role at SIT, Roberto is well positioned to fulfill his conviction that innovation is the key to continuously improving life be it social, personal and professional.
Roberto enjoys good literature and tries to add to his astronomy knowledge every day.
- Email Roberto de La Pava
- English Spanish
Gerente de Cuentas
Rotem is as an Account Manager for international clients and SIT’s Social Innovation Unit. Rotem also manages a large-scale innovation project for hundreds of SIT-trained Innovation Coaches from all around the globe. In the past, Rotem was part of the SIT international Affiliate team; she hosted affiliate visits to Tel Aviv and created new initiatives for them.
Rotem facilitates SIT’s local pro-bono workshops for community and social ventures; this is a continued tradition from her previous volunteer work with at-risk youth. She has a B.A. in Psychology from the IDC with minors in Communication and Intrapreneurship with a focus on Innovation. Outside of work, she also admits to being an unaccomplished pianist, sports enthusiast, canine lover and meditates whenever she is in or may not be in the mood!
Facilitador de Innovación
Roy Bendor Cohen is a Senior Innovation Facilitator at SIT. After completing his thesis on “The Mental Processes That Underlie Creative Thinking” in the MA Interdisciplinary Program for outstanding students in Cognitive Psychology (Tel Aviv University), he joined the SIT team in order to apply his conclusions outside the lab.
Roy specializes in all of SIT’s applications: Problem Solving, New Product / Service / Process / Business Model Development, and Strategy. Among his clients are AHAVA, Bayer, Behr Paints, Biosense Webster, Graña y Montero, HP Indigo, Ingersoll Rand, Bank Leumi, Medinol, Mondelez, Nike and Playtika. Roy has also lectured, led innovation workshops and taken part in strategic projects with governmental entities and universities in Latin America such as Pacific Alliance, Promperú, Colciencias, and UTEC.
In addition to his work with SIT, Roy founded his own business called ‘Q’, whose aim is to help organizations solve complex problems related to human behavior by taking an interdisciplinary approach to behavioral sciences.
Roy is no novice to the educational world; he lectured at The Dov Lautman Unit for Science Oriented Youth, worked as a Spanish teacher for three years, volunteered in the ‘Escuelita’, where he assisted with translations for Latin immigrants, served as an instructor in the ‘Computer Science Olympics’ and tutored schoolchildren with special needs.
Roy’s penchant for traveling is reflected in the fact that he has been a resident of three countries and traveled in more than thirty. He lived in Madrid for five years, traveled in Latin America for six months, and trekked New Zealand’s outback with his lovely wife for five weeks. He is a huge fan of Improv theater, admires flamenco and classic guitar, meditates occasionally, enjoys reading books and talking about philosophy. Roy is fluent in three languages and can get around in two others – a linguistic trait that he inherited from his mother.
Directora de Finanzas y de Transacciones Contables
Shelly is in charge of maintaining financial and accounting transactions at SIT, and she describes her work on the SIT team as extremely refreshing – it's the first time in her professional career that she has branched out to the non-financial sector. Following the completion of her professional qualifications in financial and accounting management, her financial career to date has been exclusively with investment houses and accounting consultancies.
Shelly likes to go to theatre, works out fairly regularly and is always on the lookout for a new craft or hobby to take up or try her hand at. She is also a busy Mom to four kids – all boys.
Facilitadora de Innovación & Gerente de Cuentas
Shiri is an innovation facilitator and account manager of major SIT clients. Her work with clients around the globe includes innovation projects with HP, Bayer and various NGO’s. She has also been involved in the planning and execution of large scale innovation-related events, such as Towards 2021 Initiative of TheMarker - Israel's leading financial paper, and the Eilat Eilot forum for Renewable Energy.
Her experience is augmented by her profound understanding of the SIT methodology from her previous work as SIT's Knowledge Manager. Shiri was in charge of collecting, developing, and sharing knowledge generated in SIT, including internal learning regarding the SIT method and practice, as well as external information derived from innovation activity around the world. During this time, she developed a novel Knowledge Management platform that allows SIT members to quickly and easily share and receive information relevant to any task or challenge at hand.
Shiri has an MBA cum laude from The Technion with a focus on entrepreneurship, technology and innovation; and a B.A. in Psychology and Communications from Tel Aviv University. In her lack-of-spare-time, she continues to foster her love of Street Photography, and running (almost sprinting) to a nearby patisserie.
Directora de SIT4
Sinai is the Director of SIT's Social Innovation Unit. This unit works closely with non-profit organizations in local municipalities and within the government, academia, NGO's, and civil society organizations. The goal is to help these organizations increase the benefit they deliver for social causes while retaining a business-like profitable approach.
Sinai also supports SIT's affiliates around the world and manages SIT's busy conference and events circuit. Formerly part of SIT's global coordination team, Sinai has a broad perspective of the ins-and-outs of SIT's innovation projects and is adept at juggling dozens of tasks with poise and good humor.
Sinai is a qualified yoga instructor, loves music festivals, the easy-going country life, and most of all her adorable children. She holds a BA in Sociology from the Open University.
Facilitadora de Innovación
As an innovation strategist, Tal sees no obvious limits on where innovation can be applied. Tal is key account manager & a senior facilitator for a variety of corporate clients and NGOs, among them HP, Bayer, Bank Leumi, and various municipalities. Since joining SIT, she has designed and helped implement go-to-market-now development projects as well as long term innovation programs. She mentors, guides, and strategizes with her clients, her dedication beginning from the early planning phases, continuing full blast through execution, and staying on as part of the advisory board after implementation.
She is a faculty member at Sapir College in Israel, and guest lectures at NYU and Harvard University.
Prior to her role at SIT, she was a prosecutor for the Tel Aviv District Attorney’s Office and has represented Israel at national level competitions in both judo and shooting.
Subdirectora de Innovación de SIT China
Tamar is VP Global Innovation, SIT China. She is responsible for helping companies to gain value through innovation and deliver, together with the Chinese team, ongoing support to clients, from the process of identifying needs through to designing and embedding novel innovation solutions. Tamar has partnered global market leaders such as Bayer, Campbell’s, Coca-Cola, Pearson and Mars and her primary focus is to help embed a culture and practice of innovation across a broad range of organizations from multi-nationals to medium-sized companies and SME's.
In addition to her management role, Tamar continues to lead and facilitate innovation projects herself with major clients globally. She is an expert in New Product Development, Marketing, Marketing Communications, Advertising and Organizational Innovation processes. Her motivation, both as facilitator and manager, is to inspire individuals to reach new and inventive perspectives and to improve their performance. She holds a B.A. in Sociology and Management from Tel Aviv University and an M.A. in European Communications Studies from the University of Amsterdam. Prior to joining the SIT Team, Tamar held senior posts with several major communication agencies.
- Email Tamar Chelouche
- English Hebrew
Facilitadora de Innovación & Gerente de Cuentas
Yael Manor is a facilitator and key accounts manager at SIT. Yael specializes in managing large scale innovation programs within multinational organizations. She designs training programs for the development of hundreds of innovation coaches, while weaving together the necessary company architecture to support innovation making it into a well-oiled machine. In short, Yael puts both the "organize" and "innovation" in organizational innovation.
Yael facilitates and lectures worldwide. She is adept at working with people from different cultures and backgrounds, appreciating how people or companies relate to innovation and knowing how to help them push the envelope.
Yael's vast knowledge of the SIT methodology stems from her joining SIT back in 2002. Alongside her work at SIT, Yael pursued her degree in law. After passing the bar, Yael spent time building her legal career, working for top Tel Aviv law firms as a legal consultant specializing in real estate, planning and zoning law and court litigation, to both public and private sectors. After a few years break, Yael returned to SIT, with her experience leading her to the role she holds today.
Yael holds an MBA (Cum Lauda) majoring on Management and Business Psychology, and LLB and a BA in Psychology.
Asistente Ejecutiva y Gerente Administrativa de SIT
Yael is the first smiling face you'll see when you walk into SIT. Located at the strategic heart of the office – between the coffee and fax machines – she is the mastermind of SIT's administration as well as its informal "Quality of Life" director. It's in the reception area, that many of SIT’s momentous team and family events are celebrated – births, marriages and holidays and where team members are boisterously welcomed back from faraway places and adventures.
With a rare combination of Swiss precision and Israeli determination, Yael works tirelessly to ensure our international operation runs smoothly and that our clients receive the right response at the right time.
Prior to joining SIT, Yael was a Quality of Life team member at Intel and production assistant with a local film company. She's a proud mother of two young girls and is married to a rock drummer who moonlights during the day in a hi-tech company.
Facilitador de Innovación
Yoav has been a lead facilitator and senior trainer with SIT from the start. He has made a considerable contribution to the development of our global initiatives, leading innovation projects for industry leaders including: Johnson & Johnson, Shell, Bayer and Nestle.
He brings deep insight from his parallel work in the field of cross-cultural media and communication. He is a Research Fellow and lecturer at the Interdisciplinary Center (IDC), Herzliya, and author of specialized articles in this field.
Yoav has an uncanny ability to provide valuable insights to organizations with which he comes in contact. This special skill is partially explained by his varied professional background and cultural interests: he has a B.Sc. in Earth Sciences – Geology and MBAs in Marketing and Business Entrepreneurship (both from The Hebrew University, Jerusalem). Yoav also acts as a business development consultant to start-up companies at the crucial go/no-go stage. He has a keen eye for separating out ideas most capable of reaching a successful outcome. Yoav has a disarming and warm personal approach. This is highly effective when combined his professional experience – he is able to quickly decipher ambiguous information and turn it into valuable knowledge for companies in real time, a true asset for SIT and our clients.
Director de Operaciones
Yonatan is operations manager at SIT. Working with the company management team, he shares responsibility for helping to formulate, developing and implement the company's strategic policies, specifically within the areas of IT, acquisitions and special projects. Yonatan manages the logistics and coordination team and the company's technical interfaces across the various operational areas.
He plays a significant role in long-term planning including initiatives geared toward ensuring operational excellence.
Yonatan has a first degree in computer studies and is qualified by both Microsoft and CISCO in network management and information security. In his previous post, he was in charge of finance, logistics, acquisitions and computerization in a public company.
Socio y Vicedirector Senior de Desarrollo de Negocios
Yoni is a Partner at SIT and SVP Business Development. Since 2001, he has pioneered the strategic development of the SIT approach with multinationals helping them achieve breakthrough results while developing an organizational culture of innovation. He combines a profound academic knowledge of the SIT methodology with a deep insight into how innovation can help to solve corporate issues and problems.
As a senior consultant and facilitator of the SIT method, he has worked virtually everywhere with scores of companies including AXA, Disney, GE, Johnson & Johnson, Intel, Kraft Foods, and Procter & Gamble.
Yoni is a keynote speaker at conferences (ISPIM - International Society for Professional Innovation Managers; PSTC- Pressure Sensitive Tape Council; PDMA - Product Development and Management Association). He also guest lectures at business schools and is adjunct professor at Columbia University, New York, where he co-teaches the MBA course on “Advertising, Branding, and Creativity”.
Yoni has published articles on the application of the SIT method for Biotech, Business Chemistry, Food & Beverages, Paper and Adhesives, and Multi-Cultural Creativity. He holds a B.A. Magna Cum Laude in Psychology and Sociology from Yeshiva University in New York, where he grew up, and an M.A. Magna Cum Laude in Social-Industrial/Organizational Psychology from Bar Ilan University in Israel, where he now lives.